Fanta Vision Statement “Not Available” Fanta Tagline “Not Available” Competitive Advantage – Marketing Strategy of Fanta. 1. Established Parent Company: Fanta, Coca-Cola’s flagship Non-Cola brand, is the dominant player in operations, cost control, brand portfolio, channel marketing, collaborative customer relationships, and market The mission is focused at the products that Coca Cola makes. It talks about creating a positive value and making a difference. There are several things that are not clear from the mission statement of Coca Cola. First, it is not clear who its customers are. Second it is not clear what its products are. The analysis will be useful in explaining how the Coca-Cola company’s strategic control system functions together with the company’s strategies. The organization’s values, mission, and vision are only some of the elements that reflect its strategy in markets all around the world (Elmore, 2013). Of course, Coca-Cola wants to create the world’s favorite drinks, but the vision statement takes it one step further and highlights how it wants customers to feel when they buy its products. 15. Costco. Vision Statement: A place where efficient buying and operating practices give members access to unmatched savings. Company's Vision and Analysis: The company has a vision to be a work place where people are comfortable to work in a friendly environment and at the same time inspire them to reach their goals. They want to produce the world’s finest beverages having no compromise in quality and taste. Executive Summary. The paper at hand is devoted to the analysis of the process of strategic management basing on the Coca-Cola case study. In the framework of the relevant study, such aspects as a mission statement, a vision statement and values were examined. The principle aim of this analysis resided in identifying the key advantages and Financial Analysis On Coca Cola Enterprises 1265 Words | 3 Pages. Invented in 1886 by Dr. John S. Pemberton, Coca Cola has become known for its recognizable brands and distinctive taste. Coca Cola Enterprises falls under the beverage industry and reaches consumers in over 200 countries, having the world’s largest beverage distribution system. Mission Statement Analysis Coca-Cola Mission Statement and Vision Statement In A Nutshell The Coca-Cola Company employee engagement - comparably. (n.d.). Retrieved June 23, 2022, from - engagement Business / By Gennaro Cuofano / April 5, 2022 Marketing strategy of Coca Cola - IOSR journals. (n.d.). Retrieved June 23, 2022, from - 85.pdf People Uploaded by. Ezmarelda. Coca-cola was founded in 1894 by john whitehead, an attorney from chattanooga, tennessee. By 1909, nearly 400 bottling plants were operating, most of them family owned businesses. The contour bottle became one of the few packages ever granted trademark status by theu.s. Patent office. Coca-Cola’s mission is entangled in their vision because they emphasize that their operations should be focused on people, planet and profit. Another strong aspect of the company’s vision is to embrace flexibility such that it can accommodate the diverse cultures across their different markets in the world. p7aN.